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As the landscape of cyber threats continues to expand, malware detection has become increasingly crucial for maintaining robust cybersecurity. While standard malware detection techniques such as signature-based methods are very effective and widespread, they face certain challenges with zeroday and novel malware. The emergence of artificial intelligence in recent years has led to the development of alternative approaches to this issue, specifically through machine learning techniques. This research aims to analyze the effectiveness and viability of one such machine learning approach; the use of a Convolutional Neural Network (CNN) model for the classification of benign and malicious Windows executable binaries. To accomplish this, we gathered a substantial dataset of both benign and malicious Windows binaries and converted them into grayscale images to train several CNN models with slightly varying architecture for the classification task. Following the training of the models, they were evaluated on an unseen test dataset to compare label predictions against each other, as well as Windows Defender. This approach aims to achieve a definitive metric for determining the effectiveness of this type of malware detection for Windows-based antivirus applications. What we found is that certain CNN models are not only able to perform on par with Windows Defender, but in some cases even outperform them. In conclusion, our study demonstrated that utilizing CNN models with grayscale image conversion of Windows binaries is an effective and efficient approach to malware detection.